Why does beverage packaging matter?
“Why does beverage packaging matter?”, you might ask. Packaging plays a huge role in consumer decision-making. Former CEO of The Coca-Cola Company, Muhtar Kent, once said, “It’s the single biggest driver of sales increases in the world.” But standing out on the store shelf and catching the eye of the consumer is the challenge.... read more ...
Domestic and exotic fruits bring health benefits, flavor
Mango is becoming more common in beverage applications, Kristen Farr says. (Image courtesy of iTi Tropicals) February 21, 2018 Barbara Harfmann As health, nutrition and clean label remain key drivers in guiding innovation within the beverage industry, consumers are looking for functional beverages that deliver benefits like immune health, vitamin support and promote overall well-being..... read more ...
Global Non-Alcoholic Beer Market Analysis
Industry Trends Global Non-Alcoholic Beer Market size was worth over USD 13 billion in 2016 and will witness CAGR over 7.5% up to 2024. Shifting beverage consumption patterns along with rising preference for low liquor content beverages are the key factor propelling non-alcoholic beer demand. Increasing health awareness among consumers towards the harmful effects.... read more ...