فارسی العربیه
CSR PROGRAMS

Corporate Social Responsibility Initiatives of Istak Investment Group
During the last 5 years, an increasing number of Iranian companies have promoted their corporate social responsibility strategies as a response to a variety of social, environmental and economic challenges. They aim to send a signal to the various stakeholders with whom they interact – employees, shareholders, investors, customers, public authorities and NGOs. In doing so, companies are investing in their future sustainability and they expect that the voluntary commitment they adopt will help to increase their profitability in the long-run.
Many business owners in Iran have traditionally had a close relationship with their employees who have in turn looked at the employer as a father figure. Assisting during sickness, marriage, or when the employee needs to afford a house is among supports provided by the employers. As noted, religion and tradition have played a major role alongside this notion of patriarchy in promoting responsibility by business toward society, especially in the form of charitable actions. Corporate philanthropy in Iran is strongly driven by media attention given to certain national and international disasters.
Results of a survey on 100 Iranian companies’ reveals that the concept of CSR is mostly translated as:

– A new concept that is not fully understood.
– Minimum environmental activities.
– Charitable donations.
– Job creation and employee retention.
– Activities that lead to securing certificates such as EFQM and environmental regulatory certificates.
– Support for seminars and conferences
In Iran, CSR exists through various traditional forms; issuance of loans by employers to employees, creation of charity funds for the poor, construction of schools and mosques, religious personal payments to the poor or the public (called Zakat), Khoms and Vaghf, and recently efforts to protection of the environment. As Iran’s economy in becoming more competitive in some sectors and the economy moves towards transacting with global markets, the significance of CSR is becoming more evident.
Consequently, there are two parallel phenomena in Iran that can be related to CSR: On one side, there is a traditional inclination towards charity activities and towards assisting own employees, while on the other side, a growing number of companies are trying to understand and adopt modern CSR concepts.
ISTAK has always been a socially conscious company. We believe that the communities around our breweries are an essential and indispensable part of our ecosystem and thus our social initiatives are focused around the breweries. We take an active role and responsibility in empowering local communities to achieve their ambitions. We ensure that our CSR initiatives integrate social and environmental considerations.

Istak has always had a strong sense of responsibility towards the communities residing in the vicinity of its breweries. The CSR programme was started over a decade ago, however, over the last two years the programme has gathered a lot of momentum and interventions are being implemented on a larger scale. Istak’s CSR activities are designed around the chosen thematic areas of water, education and health.
ISTAK recognizes that inclusive growth is key to the long-term progress of all stakeholders of our society. We have identified the themes of community development activities, healthcare and primary education.
Istak Co prioritizes building sustainable relationships with communities. This year, the Company continued its mission of fostering community sustainability alongside business sustainability, with an emphasis not only on bringing a variety of beneficial activities to local communities but also on local participation in brainstorming and executing development projects. Istak Co is committed to building a society of collaborative learning through various projects and activities in the organization, in communities and at various educational institutions.

Istak have donated more than One Million Dollar to the community during last couple of years. Such donations have been mainly manifested in building schools, cultural and sports complexes, mosques, health care centers and road buildings at different cities.
School building and constructing mosque in Rasht, Behdan Village, Lakan, Lahijan in Gilan Province
Releasing a large numbers of prisoners convicted of unintentional crimes and assisting them for returning to their families and paying severances to prisoners
Road Building for Dareposht Village to facilitate their access
Focuses on empowering prison inmates and help them to gain financial independence post their release
Cash donations to the Imam Khomeini Relief foundation
Monetary donations to the Ministry of Education and Training
Donates Million in Cash, Product and In-Kind Services to More Than 2000 people under the supervision of Imam Khomeini Relief foundation and welfare State organization
Donates 160000 different kind of Istak beverage product and In-Kind Services to Ardebil Mosques
Monthly donation to nursery center in Rasht and Anzali
distributing Ramadan Charity Boxes with up to 5000 Iftar meals in different villages
donate cash, product and In-Kind Services for 400 children to nursery center in Rasht
Provide support with a total value of 8000 Million Rials to aid the victims of the earthquake Kermanshah province , and to assist in recovery efforts in the affected regions.
Donates 160000 different kind of Istak beverage product and In-Kind Service to aid the victims of the earthquake in Ardebil and Kermanshah
Donating 350 temporary homes and temporary washroom and restroom service to victims of the Earthquake of Kermanshah
Constructing a science and applied university and training center in Kordestan
Building 6 schools in Kurdestan Province
Sponsoring Scientific, Cultural and social conferences
Supporting local football and basketball club
Valuable donations of food items, provisions, and non-perishable items to orphans and vulnerable children
Sponsoring the education of secondary school pupils through different Child Support programme
Constructing a hospital or clinic which is called Roozchang Family
Constructing a Dialysis center in Kurdestan province
Constructing two cultural and entertainment complex centers in Kusrdetan Province
Sponsoring national and local champions in different sports
Istak Co involved in various CSR activities like supporting education, sponsorship of events, cause related marketing, environment protection activities, and cash donations to the poor. Executives believe that it is important for their firms to be socially responsible and to be known as responsible organizations.
The local concept of corporate philanthropy is deeply intertwined with religious value, and most of the giving occurs during the Holy Month of Ramadan and Moharram. These contributions are generally of a humanitarian nature, and often given to welfare or charity organization, hospitals, and disadvantaged children to minimize the social risk and increase the quality of life of Iranian people.